Together with NOAM Beer, we developed a live performance for the ADE Charity Gala in which the brand became an integral part of the overall experience. Rather than appearing as a standalone product, NOAM was embedded directly into a course and accompanying performance, allowing the brand to unfold through taste, narrative, and choreography.

The result was a seamless integration where product, performance, and atmosphere formed a single moment. The brand presence remained subtle yet memorable, demonstrating how a beer brand can be meaningfully embedded into a cultural and charitable setting without disrupting the flow of the event.

A person with glasses and wavy hair leaning over a table, applying black ink with a brush or tool. Several people are gathered around, observing or participating in an activity, in a well-lit environment.
Person holding a lit, cylindrical lamp with the brand name 'NOAM' on it, in a dimly lit room.
A close-up of several bottles of NOAM Bavaria Berlin beer in a bucket with ice. The bottles are yellowish with labels indicating they are lager, 5.2% alcohol, 34cl, brewed in Munich.
Two bottles of NOAM Berliner beer in ice bucket with ice cubes, hand reaching to pick up one bottle.