NOMNOM was created as a holistic brand developed entirely in-house. The project spans product development, collaboration with a small-scale manufacturer, brand creation, packaging design, and communication — all developed in parallel rather than sequentially. Culinary development, material choices, visual identity, and narrative were shaped together to ensure consistency across every touchpoint.

Conceived as an integrated system rather than a single product, NOMNOM demonstrates our approach to building brands from the inside out — aligning product, design, and communication into a coherent and scalable whole.