For this brand, we developed the name, narrative, and communication strategy. The name is derived from the Livonian language and translates to “silver,” referencing the northern landscape, winter light, and the cultural layers of the region. The story connects purity, nature, and craftsmanship, drawing from local flora, forests, and the quiet intensity of the North.

Based on this foundation, we shaped a coherent brand narrative that informs tone of voice, visual language, and product communication. The result is a clear and distinctive identity rooted in place, history, and material sensibility, providing a strong framework for how the brand presents itself and is experienced.